Tosin Ajayi
Senior Policy Analyst, Cannabis NYC

Tosin Ajayi is a strategic thinker dedicated to driving social change, with a strong focus on championing diversity, equity, and inclusion. She’s a passionate cannabis advocate, entrepreneur, and nonprofit leader, now serving as a Senior Policy Analyst for Cannabis NYC, an interagency hub dedicated to fostering a sustainable, equitable cannabis industry in New York. Tosin co-founded a CBD company in 2018 and established CannaPolicy at NYU Wagner in 2020 to promote responsible cannabis legalization. With a background in nonprofit fundraising and a commitment to making a positive impact, she’s a dynamic professional with an MPA from NYU and a degree in Public Health from Rutgers University.

Mike Ballard
Vice President Sales, Leafwire Media

Mike Ballard has been in the cannabis space for more than a decade, starting in the cultivation world marketing fertilizer, soil, genetics and agriculture supplies – focusing on organic farming. Since 2021, Mike has served as VP of Sales for Leafwire Media, providing marketing services to a wide array of clients including brands, cultivation, extraction, and a variety of ancillary services providers, including banking, payment processing, funding, packaging, automation and many more.

William J. Caruso
Partner, Archer-Greiner

Bill serves as Chair of Archer’s Cannabis Group. Bill is one of the leading advocates and influencers for the cannabis industry, and served as an influential voice in New Jersey’s long battle to end cannabis prohibition. He is a co-founder of New Jersey United for Marijuana Reform, a group that laid the groundwork for the legalization movement. Bill was also a leader with the advocacy group, NJ CAN 2020, that spearheaded the November 2020 ballot initiative to legalize cannabis for personal use.

In his practice, Bill represents clients that are both veterans and new leaders in the medical and adult-use cannabis industries, including retailers, processors, growers and ancillary businesses. He provides guidance on marijuana-related business issues, including issues pertaining to strategic planning and transactions, banking and finance, taxation, labor and employment, land use and zoning, real estate, municipal law, and healthcare law.

Bill has a deep knowledge of New Jersey government and strong relationships with political and industry leaders in the state. Prior to joining Archer, Bill served nearly five years as the Executive Director of the New Jersey Assembly Majority Office in Trenton. He was responsible for developing and implementing the Assembly’s policy agenda, and, as top aide to the Speaker, served as lead staff negotiator on all policy matters and as liaison to the Governor’s office, Senate and state departments. He was responsible for daily management of approximately 30 policy research professionals and communications and administrative staff. During his tenure, Bill helped shepherd through numerous pieces of landmark legislation, including pension and health benefits reform.

David Fettner
Co-Founder, Grow America

For over two decades, David wore two hats; he ran a commercial construction company and was also a zoning attorney and commissioner. In 2017 he combined those unique skill sets along with his passion for cannabis to co-found, Grow America, one of the only national Consulting+Design+Build firms working exclusively in the cannabis industry.

David’s vision was to create a company that would be a true one stop for any cannabis licensee; consulting, zoning, land development, architecture, engineering, interior design, and turnkey construction. That vision came to life via Grow America, and since its inception, David and his team have worked on virtually every type of cannabis facility literally from coast to coast. David and his team worked on over sixty dispensaries, twenty cultivation facilites, and multiple infusion and manufacturing facilities across fourteen states in almost every scope and capacity. In 2021, Grow America was selected as one of eight firms hired by the State of New York to design and build the first 150 dispensaries in the state; the first public works project of any kind in cannabis. In 2023, Grow America received the New Jersey Cannabis Insider award for Excellence in Cannabis Building Operations.

David earned his Bachelor of Arts at the University of Iowa and Juris Doctor at the University of Illinois Chicago School of Law, and currently sits on the National Cannabis Industry Association’s Facility Design Committee.

Michelle Rutter Friberg
Director Government Relations, National Cannabis Industry Association (NCIA)

Michelle Rutter Friberg is director of government relations for the National Cannabis Industry Association. Prior to working for NCIA, Michelle was a research analyst at a government affairs firm in Washington, D.C., where she analyzed and tracked legislation on numerous issues. Michelle is a graduate of James Madison University, where she received her Bachelor of Arts degree in Political Science with a minor in History. During her studies, she held a year-long internship with Virginia House of Delegates member Tony Wilt (R). A native Virginian, Michelle currently resides in the Washington, D.C. neighborhood of Brookland with her husband, dog, and three cats.

Eugenio Garcia
CEO and Founder, Cannabis Now Magazine

Eugenio Garcia is CEO and founder of Cannabis Now, a media group that offers reliable, compelling and creative content to today’s cannabis consumer by way of print, digital, broadcast and social mediums. At Cannabis Now, Garcia is closely involved with the editorial process and manages the sales/revenue, distribution, marketing and investment departments.

As a long-time entrepreneur and advocate, Garcia became interested in the space when consulting in the cannabis industry. Realizing the lack of a strong and balanced voice for today’s consumer, Cannabis Now became the solution by focusing on the most relevant news, political happenings, cannabis legislation, horticultural advancements, social change, economic trends and medical information available.

Launched in 2009, Cannabis Now has experienced unparalleled growth, with Garcia’s vision leading the effort in bringing the magazine’s social media reach to over 4 million followers to date, making its social media community one of the largest interactive cannabis communities in the world.

Under Garcia’s leadership, Cannabis Now Magazine has emerged as the first cannabis publication since the 1970s to be widely distributed coast to coast. Garcia has developed high profile retail distribution partnerships for the company’s digital and print expressions, making Cannabis Now the first cannabis magazine in the world to be available on iTunes and to be distributed at airports nationwide through Hudson News. In addition, Cannabis Now is the first nationally distributed cannabis magazine since 1974 to be accepted and sold at Barnes & Noble across the country.

Ryan Hurley
Cannabis Practice Leader, Rose Law Group

Ryan Hurley is Cannabis Practice Leader at Rose Law Group, a full-service real estate and business law firm representing top homebuilders, developers, solar companies, schools, businesses and cannabis companies across the United States. An experienced attorney with over a decade of cannabis industry experience, Hurley is chairman of the Cannabis Practice Group and focuses on a variety of legal issues including cannabis, psychedelics, blockchain, web3, AI, water, and development. Having previously served as an attorney at Rose Law Group between 2006 and 2017, he returned to the law firm in January of 2024.

In between his roles at Rose Law Group, Hurley served as general counsel for Copperstate Farms, a vertically integrated cannabis company and one of the largest greenhouse cannabis producers in North America. Hurley was an instrumental player in Copperstate Farms’ growth and development, positioning the company as a market leader through his careful compliance and risk mitigation. At Copperstate Farms, he managed compliance, HR, contracting, capital and debt raisers, joint ventures, mergers, acquisitions, special projects, risk management, litigation strategy, and more.

Referred to as Arizona’s “Father of Cannabis Law,”  Hurley has been recognized as one of the Top 100 Lawyers in Arizona and as one of the 20 Names to Know by Phoenix Business Journal. He has been a part of the Arizona cannabis industry from its inception and played a pivotal role in the 2016 and 2020 initiatives to legalize adult-use cannabis in the state. A founding member and former board member of the National Cannabis Industry Association, Hurley is deeply entrenched in all aspects of the cannabis industry and a sought after expert on cannabis policy. Ryan Hurley was also a founding member of the Arizona Dispensaries Association and the organization’s former vice president.

A dedicated, passionate, and knowledgeable figure in cannabis, Hurley has presented at several conferences and seminars throughout the country and been featured in many interviews in television, print, and radio. His expansive background in policy has cemented his reputation as a reliable thought leader for all aspects of the industry.

Hurley holds a B.S. in environmental science from the University of Arizona and a J.D. from the University of Arizona’s James E. Rogers College of Law.  Before emerging as a leader in the growing cannabis industry, Hurley was an associate attorney at Lewis and Roca LLP from 2005 to 2006, focusing on land use, zoning, water, and environmental issues.

Kristin L. Jordan
Founder, CEO, Park Jordan; Adjunct Professor, LIM College

Kristin Jordan is the Founder + CEO of Park Jordan, a commercial real estate brokerage and advisory services firm serving the cannabis industry.  She is also an adjunct professor at LIM College’s Business of Cannabis Undergraduate and Masters’ Degree Programs, real estate attorney, drug policy activist, and thought leader. Until recently, Kristin served as the Director of Real Estate at Acreage Holdings, selecting real estate sites for the company’s national footprint of cultivation, processing, and dispensary facilities, managing internal and external relationships, and negotiating and administering leases. Prior to her work in the cannabis sector, she practiced real estate law at several boutique firms and managed real estate portfolios for Kaplan, Inc., Morgan Stanley, and SoulCycle. She is a frequent speaker on real estate, cannabis regulations, and social equity and economic justice issues and in 2019 was distinguished by Forbes as one of “Fifteen Powerful and Innovative Women in Cannabis Right Now.”

Kristin’s passion for advancing cannabis reform has extended to a variety of professional and non-profit endeavors. She is the Founder and CEO of Mannada, a NYC-based cannabis professional event production company, which launched The Maze, a weekly cannabis event listing newsletter, as well as the Cannabis Summit Series including the Cannabis Media Summit, Cannabis Real Estate Summit, and Cannabis Law Summit. Kristin is also a co-founder of the Cannabis Cultural Association, a non-profit organization, and the founder of the Asian Cannabis Roundtable, a professional networking organization, both of which she serves as the President of the Board of Directors.   Additionally, Kristin is a member of the New York State Bar Association Committee on Cannabis and is on the Advisory Board for Shoki Brands, and Drop Technologies, both women-of-color founded brands.

Kristin graduated from the State University at Albany with a BA degree and received her JD from the University of Richmond, T.C. Williams School of Law.

Ed Keating
Co-Founder, Cannabiz Media

Ed Keating is a co-founder of Cannabiz Media and oversees the company’s data research and government relations efforts. He has spent his career working with and advising information companies in the compliance space. Ed has managed product, marketing, and sales while overseeing complex multijurisdictional product lines in the securities, corporate, UCC, safety, environmental, and human resource markets.  

At Cannabiz Media, Ed enjoys the challenge of working with regulators across the globe as he and his team gather corporate, financial, and license information to track the people, products, and businesses in the cannabis economy.  Ed graduated from Hamilton College and received his MBA from the Kellogg School at Northwestern University.

Christopher Louie
Co-Founder, Made in Xialon

Christopher Louie, born in Brooklyn and raised on Staten Island, New York, has been a figure in the cannabis industry since 1996, initially in the legacy market. His journey took a turn in 2002 when he was incarcerated on Rikers Island, followed by a life-altering event in 2003 when he was shot in the back, leading him to explore cannabis for pain management.

A practitioner of Shaolin Kung Fu, Christopher embodies discipline and resilience, which he brings to his entrepreneurial ventures. In 2015, he and his wife, Chongsi, made a pivotal move to Colorado, where they founded Made In Xiaolin. Known for their luxury cannabis cigars, the brand blends innovation and tradition, offering a unique experience for cannabis connoisseurs. In 2024, they are expanding Made In Xiaolin into New York, marking another milestone in Christopher’s entrepreneurial journey.

Jon Lowen
Co-CEO and Co-Founder, Surfside Solutions

Jon Lowen currently is the Co-CEO/Co-Founder at Surfside Solutions Inc., a fully connected marketing platform that simplifies how advertisers and retailers onboard their 1st party data for media activation, audience segmentation and omnichannel measurement. Jon is a proven leader in the advertising technology industry, implementing strategies that deliver results across business operations and product development. Previously Jon was Chief Strategy Officer at SITO Mobile, where he was at the helm of growth strategy acquisitions and business development as he helped increase revenue 40x over his tenure to a market cap of over $250M.  Prior to CSO, Jon was COO and led operations and product at multiple companies including: SITO, DoubleVision and Carbon Media Group (formerly Outdoor Hub).

Coss Marte
Founder, ConBud, Founder, ConBody

In 2009, Coss Marte was sent to jail as the ringleader of a multi-million-dollar drug operation. Very overweight, he was warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Faced with this grim prognosis, Coss started to get in shape using the tools he had — his prison cell and his own body weight. Within six months he lost 70 pounds and replicated his successful formula of body weight exercises with 20 other inmates. He then launched CONBODY, a prison style bootcamp that has gained over 70,000+ clients and has hired 50+ formerly incarcerated individuals to teach fitness classes. Coss is also the co-founder a non-profit organization called Second Chance Studios, which trains and helps employ formerly incarcerated individuals to become experts in AV skills and media. In 2023, he opened CONBUD, in the heart of the Lower East Side, blocks from where he worked and was arrested. At CONBUD they proudly employ justice-impacted individuals and serve NY’s finest products that represent NY Native-, BIPOC- and women- owned brands. You can find CONBUD and CONBODY on the corner of Orchard and Delancey.

Drew Matthews
Founder & CEO Green Life Business

Drew Mathews is the founder and CEO of the Nation’s Largest Cannabis Business Brokerage, with Green Life Business being awarded the 2023 Best Business Matchmaker Award at the prestigious Benzinga Cannabis Awards.

Under Drew’s leadership, Green Life Business is committed to enhancing the public’s perception of Realtors/Brokers within the Cannabis Industry through continuous education, fully embracing challenges with dedication to transparency and ethical business practices.

At Green Life Business Group, Inc., it is not just about closing deals, it is about fostering growth, promoting integrity, and leading by example in the Cannabis Industry. Join us as we continue to pave the way forward, shaping the future of cannabis business transactions with expertise, trust, and unmatched dedication.

Jacob Miller
Founding Partner, Paybotic

Jacob graduated from Vanderbilt University with a degree in the Communication of Science and Technology with a focus in scientific computing and corporate strategy. After graduating, Jacob worked as a management consultant for KPMG in their financial services practice where he advised top global banks and government-sponsored entities on payment networks architecture, business process automation, and enterprise software platform assessments and implementations. Prior to departing the firm, Jacob helped establish KPMG’s Cannabis Industry Group, which focused on advising state and local governments. In addition to being a founding partner of Paybotic, Jacob also serves as the Managing Partner of Millers Insurance Group, a full-service cannabis and hemp-focused insurance agency.

Dawne Morris
CEO, Co-founder, PROTEUS Business Solution, PROTEUS420

Dawne Morris is the CEO and co-founder of PROTEUS Business Solution, Inc., an online enterprise resource planning (ERP) system for the cannabis industry. Dawne is a nationally-recognized cannabis entrepreneur named a Top Women to Watch in Marijuana Venture magazine and has decades of finance, digital marketing, and design experience under her belt. She previously helped grow and expand digital agency PIXELED.net and developed a successful hosting enterprise, Illuminated Hosting Service, LLC.

In 2008, Dawne pivoted her expertise to the cannabis market, partnering with her husband, David Morris, to establish PROTEUS420. Considered one of the first and most trusted cannabis seed-to-sale software systems, PROTEUS420 is focused on business growth and a streamlined user experience, while addressing the complexities of industry compliance. Dawne was instrumental in integrating her knowledge of internet marketing into the technology platform to help businesses scale successfully. As a market leading system, PROTEUS420 supports manufacturing, cultivation, distribution, and dispensary operators in markets throughout the U.S. and North America.

Dawne’s entrepreneurial drive coupled with her expertise in product and software development, has allowed PROTEUS Business Solution, Inc., and its industry-specific platform PROTEUS420 to thrive in the technology space and become an operational staple. Her intuitive understanding of business operations and supply chain needs has made Dawne a sought-after industry spokesperson specializing in branding and identity, marketing, software, web development and design, human resources, finance and management.

Tony Pagni
Founder & Co-Owner Perfectionist Rolling Equipment, Managing Partner, Aephex, Automated Pre-Roll System

Anthony Pagni has established a significant presence in the cannabis industry since 2014. He owned a medical marijuana dispensary in Arizona and ventured into the cannabis manufacturing business in Washington. Additionally, Anthony is a proud founder and co-owner of Perfectionist Rolling Equipment, a company known for manufacturing the cutting-edge high-speed Apehex Automated Pre-Roll System.  His enduring passion for both cannabis and technology has played a pivotal role in the remarkable success of the Apehex. He is dedicated to advancing the industry by creating efficient and user-friendly pre-roll automation solutions.

Ronit Pinto
Founder, Honeysuckle Magazine

Ronit Pinto is the Founder of Honeysuckle Magazine. Honeysuckle Media is a Clio and journalistic award-winning, female owned print and digital publication focusing on cannabis and its intersection with pop culture. Since its inception in 2103, Honeysuckle has pioneered many initiatives in plant medicine in NYC across their multi platform offerings in print, digital, OOH, creative, email, social and more. Ronit also spearheads Honeysuckle Studios, high performing, end creative agency for corporate and creative work in — photography, videography, branded content, marketing assets. events coverage and film – with her partner Creative Director, Sam Long. @honeymagstudios

Puma Robinson
Entrepreneur, Actor, Music Producer

Puma (born Puma Robinson) is a 10-season main cast member of the VH1 hit television show “Black Ink NY.” Puma is an accomplished Entrepreneur, music producer, tastemaker, and brand socialite. His influence spans across many fields of entertainment ranging from music to business to art. He is owner of Art2Ink, Tattoo studios and recipient of Vibe Magazines “First Rising Award”. Puma has recently been seen on “Celebrity Marriage Counseling/Season 11” on WE Tv; MTV’s “Ridiculousness/Season 16.

2023, we can expect to see Puma as he heads into venture capitalism in the cannabis industry also in the extreme sports arena as well as he continues to invest in business and entertainment. Catch Puma on VH1 “Black Ink NY.”

“Hawaii” Mike Salman
Founder, Chef for Higher

Hawaii Mike Salman is a branding maestro and co-founder of Chef for Higherä, a pioneering culinary & culture company specializing in Cannabis-infused foods and popular tastemaker dining events. Chef For Higherä launched their line of THC-infused products in New York’s adult use market in 2023, becoming the first culinary brand. For over 25 years, he’s been on the frontlines of music, media, and lifestyle, using Hip-Hop and Cannabis as conduits for pursuing his passions and refining his alchemy. Hawaii has worked with legendary Hip-Hop groups like Mobb Deep and consulted for global brands like Nike, Reebok, Estee Lauder, and Mountain Dew. As a manager, he guided the careers of influential personalities like BMX athlete Nigel Sylvester, DJ Clark Kent, and photographer Jonathan Mannion. He served as a lifestyle editor for The Source magazine, founded LTD magazine and was co-founder & editor-in-chief of tattoo publication INKED. Hawaii Mike has been featured in The Wall Street Journal, Sports Illustrated, VH1, BET, Spectrum1 and Forbes. He currently lives in Brooklyn, NY.

Dr. Sandra Shen
Founder, ATMOSIScience Inc.

Dr. Sandra Shen is a renowned serial entrepreneur and innovator in the field of humidity control technology. With a Ph.D. in Chemistry from Fudan University, Dr. Shen has spent over two decades spearheading significant advancements in humidity management. Her expertise has led to the development of more than 50 patents, showcasing her diverse range of applications from protecting herbal medicines, which is highly pertinent to the cannabis industry, to preserving oil paintings, artifacts, and advanced technologies in 5G towers and electric vehicles.

As the founder of ATMOSIScience Inc., a pioneering U.S. company in humidity control solutions, Dr. Shen has been instrumental in pushing the boundaries of this technology. Her company has made notable strides in integrating advanced humidity management systems across various sectors, including industrial, medicinal, and electronic industries. Under her leadership, ATMOSIScience Inc. has emerged as a key innovator, driving forward the standards of humidity control while maintaining a strong focus on practical and sustainable applications

Jeremy Sperber
Account Executive, Genetec

Jeremy Sperber is an Account Executive at Genetec, where he focuses on enabling and supporting physical security systems for companies in the cannabis, retail, hospitality and gaming sectors.

Luna Stower
Chief Impact Officer, ISpire Vape Technology

Luna Stower is Chief Impact Officer at Ispire Vape Technology in Los Angeles (previously VP of Business Development). An experienced executive and thought-leader in the cannabis industry, she’s known for designing & manufacturing high-quality cannabis vaporization hardware for oil brands.

With over a decade of experience in the “Cannabiz,” Luna was named as one of the “Top 100 women in Cannabis” by Green Entrepreneur for her vital role building some of California’s most successful cannabis brands (Jetty Extracts, Click Spray), helping establish them as category leaders. Starting as employee #1 at both Jetty Extracts and Ispire, she played a key role in those companies’ growth and success.

A Bay Area native, she holds a Master’s degree from USF and a BA in Social Justice from UCSC, combining education & field experience to provide a unique perspective on the intersection of business & purpose. An internationally-recognized plant medicine expert, Luna is featured as a panelist, speaker, and moderator at B2B events, on podcasts, and at consumer expos, worldwide.

In recognition of her impact on drug policy and social equity advocacy, Luna has been named “Cannabis Culture Advocate of 2021” by the Cannabis Chamber of Commerce, “Best Activist of 2023” by the CA Cannabis Awards, “Most Important Woman in Weed” by Green Entrepreneur, and “Global Cannabis Legalization Honoree” by CannaPortugal for her instrumental work in advancing decriminalization.

Luna is a moderator for the Emerald Cup Harvest Ball Speaker Series, Hall of Flowers Podcast guest, and judge for ‘Oscars of Weed,’ competitions “The Emerald Cup Awards,” & Mila Jansen’s (‘The Hash Queen’) “Dab-a-Doo.”

Luna’s passion for the plant and people as a lifelong advocate has led her to nurture the stability & success of widely-recognized legacy brands, spearheading their social responsibility actions and nourishing brand loyalty. Luna’s roots in community activism anchor her to a higher purpose, with a rich historical perspective and expansive professional network of sophisticated, trusted operators — making a significant impact as a powerful female voice for justice, and an influential, driving force for positive change.

Jayson Tantalo
Co-Founder & COO, Metavega Corp., Flower City Hydroponics, and Flower City Dispensary; Co-Founder & VP of Operations, New York Cannabis Retail Association

Jayson Tantalo has been in the cannabis industry for over 28 years. Jayson beat the odds as a legendary operator who experienced poverty and faced numerous hardships due to his father’s absence and a drug-addicted mother by funding his college education through illegal financial transactions from drug-related activities.

Jayson was an indoor cannabis cultivator since 2001 and a gorilla commercial grower for over 10 years. Jayson is the Co/founder of Metavega Corp., Flower City Hydroponics, Flower City Dispensary and is the COO of all 3 companies. In pursuit of his dispensary license Jayson took the initiative to help build a community with its sole purpose to form unity in the retail sector of the industry.

Jayson is one of the Co/founders & VP of Operations of the New York Cannabis Retail Association formerly known as the New York CAURD Coalition. His motto has amplified into an industry standard throughout out the entire industry as “Collaboration over Competition”. Jayson aspires to guide legendary operators toward success by sharing the knowledge acquired in college and the lessons learned by persevering through difficult times.

Sheri Tarr, Esq.
Founder and Chief Advisor, ’68 Partners

A multi-disciplinary professional, Sheri Tarr, is the Founder and Chief Advisor of ’68 Partners ,a global consulting firm helping CBD, hemp, and cannabis brands, license applicants, and licensed operators, build sustainable businesses that have a transformative impact on consumers and patients. A former Big pharma sales and marketing executive who commercialized FDA regulated products worldwide, Sheri has over three decades of real-world experience operating in highly regulated environments. After working for Fortune 500 pharmaceutical and medical device companies including Pfizer and Baxter, Sheri flipped the script and became an attorney who spent a distinguished career in the courtroom holding these companies accountable for deceptive marketing, defective manufacturing, and other regulatory violations.

Since 2018, Sheri Tarr has been deep in the cannabis industry, serving clients from early stage to established CBD, hemp, and cannabis brands; to prospective cannabis licensees; to retailers, cultivators, processors, and other licensed operators; to C-suites, investors, law firms, and regulators. specializes in full service, tailored license application preparation; fractional C-suite support for licensed operators; seamless product commercialization; profitable business plans and brand strategies; best compliance practices; and advocacy.

before legislators, investors, and other critical audiences. Sheri’s regulatory consulting and licensing experience spans multiple states including New Jersey, Illinois, New York, Georgia, Virginia, Pennsylvania and beyond. Sheri has direct experience with virtually every aspect of license application preparation, from regulatory compliance and navigation, to translating regulations into compelling narratives, to drafting SOPs and business and operating plans, to preparing full spectrum compliance plans, to forging relationships with strategic partners in academia, the local community, and the business sector.

A University of Michigan alumni and Chicago-Kent College of Law Illinois Institute of Technology graduate,

Sheri serves on Boards of cannabis companies, and is a Director of Cannabis Advisory Group. A frequent speaker and commentator, Sheri is also an avid hiker, traveler and published photographer.

Lulu Tsui
Co-Founder and Chief Experience Officer, On The Revel

Lulu Tsui is Co-Founder and Chief Experience Officer at On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. On The Revel events, known as Revelry, are conferences aimed at fostering an inclusive, collaborative, and flourishing cannabis sector. These regular in-person events along with On The Revel’s Dope People online membership community, podcast, and virtual experiences, celebrate the diverse people that have been and are currently building the cannabis industry in the aim of developing its gold-standard, with opportunities for all. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. Lulu applies her vast XD and UX expertise across verticals in the cannabis industry while championing ways to normalize and destigmatize cannabis and entheogens. Lulu has designed entire enterprise systems and introduced cross-platform mission-critical apps for clients Bloomberg LP, Mastercard, The Leukemia & Lymphoma Society, John Hopkins University, Roche, Thermo Fisher, Pearson, and McGraw-Hill. Lulu designed a software platform with Root Sciences aimed at supporting and standardizing operations and data for cannabis/hemp extraction, distillation, and post-processing. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup.